2-day Master class :” from brand creation to market positioning” from the International Fashion and Design Association (ITALY).

Home / News / 2-day Master class :” from brand creation to market positioning” from the International Fashion and Design Association (ITALY).

As part of the business program, a 2-day Master class from the International Fashion and Design Association ( ITALY) will be held.

SUBJECT: “FROM BRAND CREATION TO POSITIONING IN THE MARKET.”

Leading speakers of the master class:

Liliya Tichek (Italy)

President of the International Association of Fashion and Design, Creator of the project “Promenade Fashion” in Milan. Expert in the field of Fashion consulting, in the fashion industry for about 20 years. Fashion journalist for the Milan fashion portal TabletTV.it. Reports from Milan Fashion Weeks.

Irina Shkolnaya (Italy)

Designer and Fashion designer, more than 10 years of experience teaching design techniques and high-fashion tailoring technologies at the famous fashion Institute in Milan. Founder of his own brand of women’s clothing. Vice-President of the International Fashion and Design Association. Organizer and coordinator of the Fashion Promenade project. Author of the category master class of the magazine “Atelier”. Freelance consultant for fashion brands.

The question that many people are concerned about is how to understand that a master class is really worth your time?

The master class is a “guide” for those who already work in the field of fashion and for those who dream but do not know where to start. The content of information and easy presentation makes the master class accessible to understand even for beginners.

What we will look at in the master class:

  • Brand platform-mission, positioning
  • Basics of creating a brand
  • Team and Partners
  • The definition of the target audience
  • Development of collections
  • The production process
  • Communication channels
  • Scaling
  • Rules of the global world
  • Intellectual property protection
  • Choice of sales market-wholesale or retail, showroom or boutique
  • The choice of the showroom

DO YOU WANT TO REPEAT OUR SUCCESS STORIES?

HAVE TIME TO GET TO OUR MASTER CLASS!

Each participant receives an official personal certificate of completion of the master class “from brand creation to market positioning”.

PLACES ARE LIMITED

Cost: 5,000 rubles-65 euros ( 2 days)

For all questions, please call-8 968 441-84-51